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Other GSM phones, even those that were unlocked from another carrier, could not accept a TracFone SIM card, because these are bound to a specific handset. However, in 2013, TracFone unveiled Bring Your Own Phone, and began selling SIM cards that could be inserted into qualifying non-TracFone phones (such as Verizon CDMA phones) to register them with TracFone. In 2015, this program was extended to compatible unlocked GSM phones and renamed "Bring Your Own Phone". On September 14, 2020, Verizon Wireless announced its intent to acquire TracFone in a cash-and-stock deal worth up to $6.9 billion.
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TracFone Wireless operates several other brands and services, including subsidiaries Straight Talk, SIMPLE Mobile, Total Wireless, Walmart Family Mobile, NET10 Wireless, Page Plus, SafeLink, GoSmart Mobile, Telcel America, and Clearway. Straight Talk Wireless was launched on Octoas a no-contract phone plan service. As part of an agreement with Walmart, Walmart is Straight Talk's exclusive retailer. (stylized SIMPLE Mobile) was founded in November 2009 as a prepaid mobile network operator of T-Mobile US. was acquired by TracFone Wireless in 2012. América Móvil, TFWI's parent company, acquired Simple Mobile in June 2012 and incorporated it as a subsidiary of TracFone Wireless. Total Wireless is a subsidiary of TracFone Wireless. Total Wireless is a mobile virtual network operator (MVNO) that uses the Verizon network. Walmart Family Mobile and GoSmart, were purchased by TracFone from T-Mobile in September 2016. GoSmart Mobile was previously a T-Mobile US subsidiary that became available in the US on February 19, 2013. Net10 Wireless (NET10 Wireless) is a subsidiary of TracFone Wireless which offers no-contract phone plans. Net10's subsidiary SafeLink Wireless is a Lifeline supported service for low-income and disabled consumers in the United States.
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Lifeline is funded through the Universal Service Fund.
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Page Plus Cellular is a prepaid Verizon Wireless mobile virtual network operator in the United States operated by TracFone Wireless, Inc. In May 2013, América Móvil purchased Page Plus Cellular for an undisclosed amount. Telcel América was a wireless service from TracFone that allowed its users to call internationally. Telcel América was a brand of TracFone Inc. in the United States, while Telcel in Mexico is a fully owned subsidiary of TracFone's parent company, América Móvil. Telcel América folded into TracFone's brand Simple Mobile and its customers were moved over beginning in February 2021. On February 9, 2007, a preliminary settlement in a class-action lawsuit against TracFone was carried out by Jeanette Wagner, and approved in the Boone County Circuit Court in Kentucky. The complainants alleged that TracFone misled consumers by charging a roaming rate in their home calling area (they were charged for 2 units per minute, not the usual 1 unit per minute), and that it refused to extend their prepaid service time during handset repairs. As a result of the settlement, Tracfone gave each of their customers an extra 20 units of airtime.